Li Ning, Addidas and Nike... everything is possible!

For those who don't know - everyone outside China I believe - Li Ning is a Chinese sports brand which takes its name from its founder, Li Ning, who won three gold medals for gymnastics at the 1984 Olympics.

So far so good, but the problem lays down to the logo and slogan of Li Ning. The brand's logo is suspiciously looking like Nike's swoosh and the slogan, "Anything is Possible" which one would say weirdly sounds like adidas' "Impossible is nothing".

Li Ning is not an official sponsor of the Olympics, however the brand has had its first big hit. I bet you that Adidas, large sponsor in China, is NOT happy about it.

China's devotion for brands hasn't yet translated into the ability to create them. Chinese companies have to learn that branding is basic to play in the big league and at the moment I haven't seen any signs they understand it.


How the IOC have allowed this flagrant international "launching" of a company shamlessly based on copying, I wonder if they are going to do something about it... well I don't.

Picture from Danwei.